“Our customers have responded enthusiastically to the Jack Rabbit for years, but we’re always looking to achieve the ultimate in sexual pleasure as new technologies become available,” said Jackie White, vice president of sales. “So, when many of our customers, and the CalExotics R&D Department, suggested enhancements to the product, we were excited to move forward with them. Initial reaction has been absolutely phenomenal.”

The new Platinum Collection Jack Rabbit products feature a new look in silver and gold finishes. It also now features six adjustments to the speed and strength of its vibration and rotation, three rows of non-jamming rotating metal beads and shuts off automatically after use. It is manufactured from waterproof thermoplastic elastomer, which mimics the feel of human skin.

“The original Jack Rabbit has been greeted with such excitement over the years,” said Susan Colvin, president and founder of CalExotics. “Increasing numbers of women are realizing that a little adventure—and some well-placed toys—can bring them the kind of sexual satisfaction they’re looking for.”